It’s difficult to determine what the future of social media will look like because it’s really reliant on several factors. If there continues to be a lack of regulations on social platforms, the future looks grim. Currently, fake news and content that only confirms existing biases are widespread on platforms…

You don’t need to be in PR to know of Pepsi’s PR crisis that occurred a few years ago. Kendall Jenner giving a Pepsi to a cop in an effort to unite police with BLM is probably one of the most tone-deaf commercials to date. …

The book Social Media Success For Every Brand by Claire Diaz-Ortiz was an interesting read. Diaz-Ortiz tells readers how they can develop a successful social media strategy for their brand. When reading, I was surprised at how calculated this whole process is. In order to drive growth, brands must follow…

Instagram ads always tend to grab my attention. Whether it’s trendy clothing or a coffee product I’ve yet to try, I always end up spending a lot more time looking at Instagram ads versus ads on other platforms. This is most likely because Instagram has more information on what people…

I’m most influenced by Instagram reels, which mostly consist of fashion/wellness influencers. In these reels, influencers discuss their morning routines, favorite meals, and fashion choices. The front cover of these reels usually has an enticing photo that draws me into the video. Although I don’t follow through with every recipe…

Glossier has killed the social media game and continues to stand as the one of the leading beauty brands in regard to user engagement on Instagram. For some background, Glossier didn’t just build a large cult on social media from the get-go. Instead the company’s founder, Emily Weiss, was far…

I live tweeted the Knicks vs. 76ers game and it was quite entertaining. I’m not a huge sports person, but wanted to challenge myself to see if I could keep up with the game since I love basketball. It was a bit challenging, since people are constantly scoring in basketball…

The book I chose to read for my report was Connected: How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do by Nicholas Christakis and James Fowler. …

When I think of a brand that has “thumb-stopping” content, Urban Outfitters comes to mind. Urban Outfitters diversifies their feed with clothing, accessories, and memes all while keeping a unified filter on their photos to create a aesthetically pleasing Instagram page. Their photos aren’t always centered around their products, instead…